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Business Digitization

Digital readiness assessments, online marketing tools, cybersecurity guides, and technology adoption resources for tourism operators.

10 of 10 resources shown

TIAC READI Resources / Digital READI Playbook

Tourism Industry Association of Canada (TIAC)

Step-by-step business assessment for digital readiness; links to Digital Main Street resources.

Playbook / resource hubFreeRecommended

Best for: Operators needing a digital baseline and practical next steps.

Destination BC Learning Centre

Destination BC

Digital marketing, business planning, experience development, accessibility, crisis planning and brand resources.

Learning libraryFreeRecommended

Best for: Businesses wanting tourism-specific self-serve learning.

Tourism Digital Academy – Self-Guided

Destination BC

SEO, website usability, content, email marketing, analytics and a marketing plan template.

Self-guided programFree for eligible BC tourism businessesRecommended

Best for: Operators ready to improve their digital marketing skills in a structured format.

Digital Foundations

Destination BC

Getting started, social media, SEO, email marketing, digital ads, website usability/accessibility and GA4.

Self-guided modulesFreeRecommended

Best for: Businesses starting from basic digital marketing capability.

Digital Maturity Assessment

BDC

Quick digital maturity scoring with benchmark-style output and recommendations.

Assessment toolFreeRecommended

Best for: SMEs wanting a simple current-state assessment.

Data to AI Program

BDC

AI, automation and cybersecurity roadmap support for SMEs.

Program / advisory + financingProgram-based

Best for: More advanced businesses moving from basic digitization to automation.

Get Cyber Safe Guide for Small Businesses

Government of Canada / Get Cyber Safe

Cyber risks, budgeting, backups, customer data protection, employee training and incident planning.

Guide + templatesFreeRecommended

Best for: Operators handling bookings, customer data and online payments.

Cyber Security for Small and Medium Organizations

Canadian Centre for Cyber Security

Practical security controls for SMEs with case studies and quizzes.

Free e-learning courseFree

Best for: Owners/managers who need a structured cybersecurity learning path.

Baseline Cyber Security Controls for SMEs

Canadian Centre for Cyber Security

Priority baseline controls for small and medium organizations using an 80/20 approach.

Framework / guidanceFree

Best for: Businesses formalizing policies and procedures.

Canada Digital Adoption Program (CDAP)

BDC / ISED

Clarifies that the main CDAP stream is closed to new applications and points businesses to other options.

Program status pageInformational

Best for: Avoiding outdated guidance in your guide.

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